To celebrate the launch of the Peekaboo Soft Small, FENDI invites Ambassador and South Korean singer An Yu Jin to discover the new bag in a special series of visuals. The softness and versatility of the new icon are showcased through An Yu Jin’s expressions of FENDI craftsmanship and creativity, in a sophisticated yet elegant manner.
Unveiled in FENDI Women’s Spring/Summer 2025 Collection, this latest addition to the Peekaboo family takes inspiration from the iconic Peekaboo Soft bag, staying true to its codes and unparalleled softness. In fact, the bag maintains the original features of the Medium and Large sizes: the soft construction, lightweight design, and sumptuous high-quality calf leather. Yet, its wearability is enhanced with a new cross-body functionality, thanks to an adjustable strap extension that can be added to the handle. In this way, Peekaboo Soft Small offers shoulder, crossbody, and handle wear attitude, effortlessly adapting to every occasion and personal style. The versatile wearability adds a touch of coolness and matches the bag’s perfect proportions, designed for day-to-evening wear.
In the visuals, An Yu Jin elegantly presents the new Peekaboo Soft Small bag in timeless camelia-white colour and spring-inspired matcha-green variants, complemented by looks and accessories from the FENDI Women’s Spring/Summer 2025 collection. Matching with An Yu Jin’s youthful personality, a flower jewel bouquet embroidered knit dress gracefully paired with pink ballerinas and accentuated by a matcha-green Peekaboo Soft Small bag, adorned with a Mamma Baguette charm. The second look features a sophisticated black fluid skirt, matched with a white-camelia Peekaboo Soft Small bag and FENDI Filo drop earrings.
The Peekaboo Soft Small bag will soon be available at FENDI boutiques.
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