Jakarta, 12 October 2016 – Delivering a new take on men and unisex casual fashion, lifestyle and beyond, Time International is excited to unveil Project X, a multi-brand boutique that caters to young creative minds. Today, the first Project X opens with a curated retail concept at Plaza Indonesia. During the launch, Project X introduces 22 brands from around the globe.
As a lifestyle destination for urban and digital savvy individuals, Project X provides a unique experience with unusual finds – bags, apparel, shoes, and accessories including sunglasses, watches, and various urban products. Focusing on male and unisex segments, the edgy store delivers selected innovative products from South Korea, USA, Australia, and Japan showcased in fun and creative surroundings. Each brand has its own story and unique inspiration, reflected in their designs and original focus, whether it is travel, technology, music, photography, or fashion.
Diffusing the boundaries between retail and F&B, the sweet experience of Sweet Monster is delivered with the best popcorn soft ice cream that provides sweet sensations and feeds the lively imagination with funny characters for your pleasure. The internationally hip and most sought-after dessert stall will soon open at every Project X location.
“We look around and see what people like to do – people like to shop and discover edgy pieces, and they like to hang out. It is a lifestyle. We see an opportunity here, thus as a brand builder we carefully curate the products and present them in a contemporary concept. In this market, we want to continue being edgy, modern, and yet remain loyal to our heritage,” says Irwan Danny Mussry, President Director & CEO of Time International.
Simple and yet appealing, calming yet energising, with wooden accents and a palette of white and grey which blends harmoniously with the products. Project X is the up and coming style haven for game changers and opinion leaders.
Project X Plaza Indonesia
Plaza Indonesia Unit L2, #E022
Jl. M.H. Thamrin Kav. 28-30, Jakarta 10350
Tel: 021 – 2992 2572
@projectx_id
Coming soon: Project X at Pondok Indah Mall 2 and www.projectx.co.id
Featured Brands
A made-in-Japan brand dedicated to crafting products with superior quality, Buddy Happy aims to provide clients with satisfaction and happiness, following their concept, “make happy”. Buddy focuses on simple silhouettes that are available in a full spectrum of colours, with the idea of creating a long-lasting relationship with its owner, to be their buddy.
- MASCOLANZA (SOUTH KOREA)
Mascolanza is a South Korean upscale leather studio which creates leather goods from Italian Vegetable Leather. The brand provides immaculate men’s bags and accessories, including bracelets and wallets.
Monofold offers today’s sophisticated and trendsetters a carrying solution with the belief that style should not be compromised for functionality. This is more than just a Bag. It’s a Game Changer!
Lapiz+ is a South Korean eyewear brand. Derived from a Spanish word that means ‘pencil’, you will surely find pieces that draw a sensuous line on your face. Various styles and combinations are available for everyone; from classic to retro styles.
- ANDERSSON BELL (SOUTH KOREA)
Andersson Bell tries to be slow and deep thinking about fashion. Andersson Bell keeps the perfect balance – by mixing past with the present, tradition with the gift, and simplicity with trendy touches aiming for artistic casuals under the concept of contemporary, street, trend and mixed fashion. Anderson Bell encourages you to think about clothes more.
- THREAD ETIQUETTE (USA)
Classic timepieces by Thread Etiquette are known for their iconic minimalist looks and styles, available at affordable prices. Their brand philosophy of minimalist design, usage of premium materials and detailed craftsmanship through their collections, is what sets them apart from others.
- SUPERCOMMA B (SOUTH KOREA)
One of the many exciting brands is Supercomma B. A fashion-forward streetwear-inspired label from Korean street culture. A creative synergy that is youthful and is a trendsetter for today’s street culture.
- LUCCICA (SOUTH KOREA)
Luccica is all about luxurious accessories. Each season, Luccica offers excellent selections of immaculately crafted leather goods. They use Italian leather for premium finishes, a unique colour concept inspired from the past and minimalist shapes perfect for day to day wear.
- KIRUNA (JAPAN)
As with many other Japanese brands, Kiruna has a different brand philosophy. Kiruna wants you to have a long and nurtured relationship with their product, to reach an emotional attachment. That’s why Kiruna’s pieces provide function, design, material and craftsmanship able to stand the test of time. Giving you enough value for a beautiful relationship with your Kiruna.
- MIEL HOMME (SOUTH KOREA)
In the universe of Miel Homme, artistic styles and creativity are connected in one inspiring journey. Miel Homme demonstrates a sophisticated design aesthetic that exudes passion and individuality. Curated to perfect your everyday looks with versatile, cmfortable, carefully handcrafted and meticulously detailed pieces of the most beautiful leather.
- SALAD BOWLS (SOUTH KOREA)
Living up to its name, Salad Bowls delivers curated fashion products that mix various cultures, peoples and lifestyles from all around the world. Offering their latest products as a continuous representation between street and youth, it is a fashion recipe that says all people can take part in the youth movement.
- RIOKAIRYU (SOUTH KOREA)
“Boring” is never seen in RIOKAIRYU bag collections. Its masculine style is the core of their design, materials, shape and colours. Their bags boast distinct silhouettes for men who live urban lifestyles. A unique functional bag able to maintain the highest standards of finish and long durability with urban aesthetics to look sharp in the city.
- NATIONAL PUBLICITY (SOUTH KOREA)
National Publicity is functionality and durability that breathes within the refined design. They are in the pursuit of giving modern people the perfect companion that stands the test of time. A stylish design with the ideal blend of contemporary lifestyle and premium quality.
- BEYOND CLOSET (SOUTH KOREA)
Beyond Closet is one of Korea’s best menswear labels. Under the creative mind of Ko Taeyong, he brings his unique imagination to reconstruct classics with unique individuality. With the flair of mixing traditional American and British fashion in youthful primary colours, the clothes from Beyond Closet are practical yet sophisticated. They bring out a youthful aspect of menswear.
- KAPTEN & SON (AUSTRALIA)
Born for adventure – exploring the world! That is the inspiration for Kapten & Son watches, a German watchmaker company that offers classic timepieces with a minimalist approach, simple design and meticulous craftsmanship. This is a timeless statement piece, ideally suited for all occasions. Aye Aye Kapten!
- BLANKOF (SOUTH KOREA)
Under the slogan ‘Neat and Proper’, Blankof bag collections pursue minimalist design while using the finest materials to ensure a form of design and durability. Their unique approach is to remove the unessential parts that modern life does not require. It not only focuses on the aesthetics but also considers the practicality of the products. They call it ‘Exquisite practicality’.
- UL:KIN (SOUTH KOREA)
ul:kin is a brand inspired by works by the artist, designs to set the trend with artistry. ul:kin signature bag is an upcycling bag made with real thrown away paintings of young artists. They desire to reinterpret the artworks of artists and designers to break the boundaries of art and fashion. Uniting all of them with upcycling to contribute and deliver the value of art, fashion & culture to the public.
- UNITED BY BLUE (USA)
United By Blue believes that a successful outdoor brand can do serious conservation work. For every product sold, United By Blue removes one pound of trash from oceans and waterways through company organised and hosted cleanups. Their products are made responsibly by using recycled polyester, organic cotton and wool, designed not only to be kind to the outdoors but also durable for that next great adventure.
- PKG (CANADA)
PKG provides urban professionals with the most contemporary “packages” for their digital hardware. Their goal is to design a sophisticated range of carrying solutions with versatility, timelessness and functionality that allows them to be your everyday go-to bags no matter what the occasion. PKG is an exploration of colour, unique fabrics and silhouettes that will enable them to work and play effortlessly together.
- BLC & BLC GRAY (SOUTH KOREA)
A sub-brand of the Brownbreath group, BLC is South Korean streetwear and urban culture brand that was founded in 2006 and operates under the slogan “Carry the Thoughts”. The label produces a variety of products including clothing and accessories with an urban industrial style inspired by four main elements: culture, art, music and creativity.
- RAWROW (SOUTH KOREA)
RAWROW is undoubtedly driven by simplicity with a think less, live more approach to their designs. They hold the essence of designing bags where there are no guidelines and rules. It lets them combine the old and the new and provokes it to bring innovative, progressive and timeless ideas to life. And even better they do it without compromising on material, quality or finish.
- THANKYOU STUDIOS (SOUTH KOREA)
Thank You. Studios are widely known as a pet photo shoot studio that offers high-quality photographs. In this studio, they make your pet animal companions more unique and sensational. Using their images, they create products with a particular unique flair and unique customisation, making your pets look more lovable and cared for, from phone cases to greeting cards. Thank You. Studios is a one-of-a-kind brand where creativity, fun and pets can be mixed into something new.
ABOUT TIME INTERNATIONAL
A leading brand builder and retail organisation, Time International prides itself on its commitment to the promotion and appreciation of horological culture, luxury fashion, and lifestyle. Founded in the 1960s and currently managed by its second generation, Time International manages and operates both multi-brand retail stores – including leading watch retailer The Time Place, INTime, Urban Icon, and @Time – as well as mono-brand boutiques for several of the world’s most renowned brands, among them Rolex, Chanel, Cartier, TAG Heuer, Fendi, Fossil, Tory Burch, Liebeskind, Chopard, DIESEL, and most recently, PONEY.
Renowned as an inspiring place to work in, the company enhances the wellbeing of its employees and nurtures the talents behind the business while also upholding its history of excellent service. With its unparalleled position in the market, Time International is also committed to giving back to society. The company is dedicated to keeping its long-held high standards of quality Marketing Expertise and Customer Relations.
Time International has the largest service centre in Jakarta, Time Care and Watch Care, complete with state-of-the-art technology providing professional after-sales care for all brands sold from the retail outlets. For more information, visit www.timeinternational.co.id.