Jakarta, April 2018 – The Time Place, Indonesia’s world-class curator and cultivator of leading brands, and Rolex, proudly celebrate the re-opening of the Rolex boutique in Plaza Indonesia.
“This newly revamped Rolex Indonesia boutique in Plaza Indonesia is one way of showing our commitment to excellence, creativity, as well as our desire to surprise and delight our consumers and provide our clients with the best services all within a pleasant atmosphere befitting of Rolex. The concept serves as a modern expression of the brand’s identity and values,” says Mr. Irwan Danny Mussry, President Director and CEO of Time International. This modernised boutique has further enhanced the partnership between The Time Place and Rolex, demonstrating their shared commitment and passion for precision, reliability and service.
ENTERING THE NEW WORLD OF ROLEX
The new store features the luxurious Rolex aesthetic, which has become synonymous with the brand and promise to offer Jakarta a stylish and sophisticated setting to showcase the elegance of the watches. Upon entering the store, guest will be welcomed by a spectacular Aqua panel alluding to the sea, a reference to the Oyster, the world’s first waterproof wristwatch invented by Rolex in 1926. Other finishes include warm walnut wood, brushed bronze trims and comfortable leather upholstery in Rolex’s recognizable green colour. Rolex’s signature crown is celebrated throughout the interior. The Rolex boutique is located in Plaza Indonesia, at the heart of Jakarta, strategically situated and easily accessible.
The exquisite store will offer an impressive selection of wristwatches, which includes iconic models such as the 18 ct gold Cosmograph Daytona and Datejust 41, as well as the Lady-Datejust 28.
ABOUT TIME INTERNATIONAL
A leading brand builder and retailer organisation, Time International prides itself on its commitment to the promotion and appreciation of horological culture. Founded in the 1960s and currently managed by its second generation, Time International manages and operates both multi-brand retail stores including leading watch retailer
The Time Place, INTime, Urban Icon, and @Time, as well as mono-brand boutiques.
With its unparalleled position in the market, Time International is also committed to giving back to society. The company is dedicated to keeping its long-held high standards of quality Marketing Expertise and Customer Relations. Time International has the largest service centre in Jakarta, Time Care and Watch Care, complete with state-of-art technology providing professional after-sales care
ABOUT ROLEX
AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE
Rolex, a Swiss watch manufacturer headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Through philanthropic programmes and a broad palette of sponsorship activities, Rolex is also actively involved in supporting the arts, sports and exploration, and encourages the spirit of enterprise, as well as the conservation of natural environments.
