Summer Shines Bright at FENDI Plaza Indonesia with Fashion and Fun

erica apriliani

3 months ago

Summer was still in full swing at FENDI Plaza Indonesia boutique, where last week’s event was a perfect blend of style, creativity, and the timeless spirit of the House’s dolce vita.

Held on Thursday, August 15, 2024, we invited our lovely guests from UOB Indonesia and others, where they were treated to an exclusive preview of FENDI’s’s latest collections, including the Summer 2024 collection.

Kim Jones, Artistic Director of Couture and Womenswear of FENDI, said he wanted the collection to reflect pleasure, leisure, work, and drama. He wants to expand on the idea of Roman freedom: that elegance in ease and not caring what anybody else thinks, about women who dress for themselves and their own lives. “It is about the confidence and chicness that comes with that, of not being something but being someone,” Jones explained.

A sense of duality – a very FENDI quality – once more permeates the collection, from the city street to the beach, from the pragmatic to the playful, the muted to the vibrant.

Adding a playful touch, attendees indulged in a Sand Bottle workshop hosted by Ruang Kreasi, crafting personalised keepsakes that mirrored the vibrant colours of a Roman sunset. This event perfectly encapsulated the essence of FENDI summer, with the House’s flair for seamlessly merging fashion, fun, and the carefree elegance of the season.