It is part of a daily routine, and yet it is anything but trivial. What do we hope to achieve by applying lipstick? The symbolism of it often goes beyond a simple desire to accentuate our lips with colour. We wear it for the boldness it inspires in us, the confidence it gives us. The perfect lipstick is one that makes us feel our best. It stays vibrant and comfortable all day long; it highlights rather than dulls. It pulls a makeup look or an outfit together. It reflects an intention, a style.
When CHANEL created ROUGE ALLURE in 2006, the House aimed to encourage this form of self-expression by elevating the experience of wearing lipstick and transcending purely aesthetic expectations. ROUGE ALLURE is no ordinary lipstick: the click of its case is both distinctive and inimitable. Its intensity is a hallmark of the CHANEL allure and reminds us, among other things, of the brazenness of wearing red lipstick, symbol of women’s liberation, in the 1920s.
The House of CHANEL drew inspiration from these images of femininity and power to create ROUGE ALLURE L’EXTRAIT. The CHANEL Makeup Creation Studio joined forces with CHANEL Research to develop the ultimate lipstick, which reveals the strength of those who wear it.
More than just a lipstick, it offers concentrated colour, radiance, and care, creating an intense, satiny makeup look that is nothing short of daring. Its slim new case has been redesigned to fit a golden refill cartridge, without losing the iconic ROUGE ALLURE click.
With ROUGE ALLURE L’EXTRAIT, makeup becomes a way of making a statement and fully asserting one’s individuality. Apply with confidence, define with precision.
CONCENTRATED COLOUR
With its high concentration of pigments, ROUGE ALLURE L’EXTRAIT delivers unparalleled colour intensity from the very first swipe. A collection of 20 bright, bold, varied lip colours that range from intense beige to fiery red and deep pink. Their powerful, symbolic names are a fitting reflection of each hue: ROUGE AUDACIEUX, ROUGE LIBRE, ROSE IMPULSIF
CONCENTRATED RADIANCE
ROUGE ALLURE L’EXTRAIT contains ingredients with powerful light-reflecting properties, for lips that are visibly smoother and extremely luminous. It has a satiny finish that illuminates and enhances lips, casting them in their best light.
CONCENTRATED CARE
ROUGE ALLURE L’EXTRAIT is enriched with a complex that combines ume flower enfleurage oil and plant waxes, for nourished, moisturized, and protected lips. In just one swipe, the formula melts onto the lips and delivers an instant feeling of comfort. Lips stay moisturized for up to 12 hours. Immediately after application, they feel smoother and suppler.
ROUGE ALLURE L’EXTRAIT offers an intense, satiny, long-lasting makeup look.
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