Make a bold fashion statement with the new CHANEL Coco Crush jewellery pieces
By The Time Place Magazine
CHANEL Coco Crush Mini Bracelets
Like no other jewellery, the CHANEL Coco Crush is inspired by the quilted motif, an emblem of the House since 1955. Each piece exudes an attitude, a free spirit and an impulse to choose decisively.
The Coco Crush embodies the spirit of Gabrielle Chanel. For her, every encounter was a game where luck and destiny intersect. Her life is a story of encounters that changed her destiny. The origins of the Coco Crush collection are found at the crossroads of comfort and freedom: in the quilted motif borrowed from the equestrian world.
CHANEL Coco Crush Mini Bracelet in yellow gold
More than just jewellery, the Coco Crush collection embodies life’s encounters with clean and even incisions that crisscross the curved surface of each piece. These singular creations combine strength and delicacy, simplicity and density, softness and strength, roundness and rigour. A spirit of a design that fuses lines and movement, a spirit with a simple yet strikingly bold expression.
The Coco Crush collection has been a perennial favourite among fashion enthusiasts, and with the unveiling of the 2024 edition, CHANEL continues to captivate the world with its timeless elegance and innovative designs. What makes this collection even more intriguing is the choice of three remarkable ambassadors—Lucy Boynton, Jennie, and Amandla Stenberg—who bring their unique flair to the campaign.
Lucy Boynton for the CHANEL Coco Crush campaign
LUCY BOYNTON: A VISION OF TIMELESS ELEGANCE
Known for her refined taste and impeccable style, Lucy Boynton perfectly embodies the essence of Coco Crush. The collection features a series of exquisite pieces, from delicate bracelets to statement rings, all crafted with the precision and attention to detail synonymous with the CHANEL name. Boynton, celebrated for her roles in films such as “Bohemian Rhapsody” and “The Politician,” effortlessly conveys the sophistication and grace that define CHANEL.
Jennie Blackpink for the CHANEL Coco Crush
JENNIE: A FUSION OF EDGY AND CHIC
As a global K-pop sensation and style icon, Jennie brings a youthful and edgy vibe to the Coco Crush campaign. The collection seamlessly integrates classic CHANEL elements with a modern twist, reflecting the dynamic nature of fashion. From mini bracelets to a single earring adorned with CHANEL’s iconic quilted pattern, the pieces are a testament to the brand’s ability to evolve while staying true to its roots.
Amandla Stenberg for the CHANEL Coco Crush campaign
AMANDLA STENBERG: EMPOWERING THE NARRATIVE
Amandla Stenberg, known for her powerful performances and activism, adds a touch of empowerment to the Coco Crush. The new pieces evoke strength and confidence, with bold designs that make a statement. Stenberg’s presence emphasises the collection’s versatility, showcasing how CHANEL’s timeless pieces can be worn to express individuality and strength.
CHANEL Coco Crush Mini Bracelet in white gold
THE NEW COCO CRUSH
CHANEL offers exquisite pieces such as the new mini bracelets in 18-carat yellow, white or beige gold, with or without diamonds. Featuring the exclusive, rotating and invisible Coco Twist clasp, the new Coco Crush mini bracelets close with a simple turn, endlessly.
The Coco Crush’s key features lie on the incisions, the gadroons, the gold materials, innovative design and versatility. The latest collection not only showcases the brand’s commitment to excellence but also introduces a new chapter in the evolution of its iconic jewellery line. With Lucy Boynton, Jennie, and Amandla Stenberg as the faces of this glamorous campaign, CHANEL continues to push boundaries and redefine luxury fashion for the modern era. The Coco Crush collection is a celebration of individuality, strength, and timeless elegance—a true testament to the enduring allure of CHANEL.
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