For Men’s Fall/Winter 2023-24, FENDI launches its first ever worldwide Men’s campaign featuring actor Nicholas Galitzine as the house’s first global menswear ambassador.
The campaign further consolidates Nicholas Galitzine’s relationship with FENDI, following his attendance to the Baguette 25th Anniversary show in New York in September 2022 and to the Men’s Fall/Winter 2023-24 show in Milan in January 2023. The friend of the house, who most recently played the male lead in the record-breaking Netflix movie “Purple Hearts,” will next star in Amazon Prime Video’s “Red, White & Royal Blue,” co-starring Taylor Zakhar Perez, “The Idea of You” alongside Academy Award winner Anne Hathaway, and in the series “Mary & George” with Academy Award winner Julianne Moore.
The FENDI Men’s Fall/Winter 2023-24 collection designed by Silvia Venturini Fendi – FENDI Artistic Director of Accessories and Menswear – comes alive through the new campaign featuring video and image under the creative and film direction of multifaceted Italian artist Nico Vascellari. With a subverted classicism inherent to the FENDI name, signature looks and accessories are captured in FENDI-scoteque atmosphere which reflects the cozy, sexy, cool mood of the collection: the ultimate study of sophisticated comfort, the opulence of the everyday, and the elegance of the unexpected.
The FENDI Men’s Fall/Winter 2023-24 advertising campaign comprises 9 single and 5 double-page visuals and a video; these include specific close-ups for the eyewear collection – including the new FENDI Shadow sunglasses – to be seen on worldwide magazines and OOH from June 2023.
Celebrating the hallmarks of FENDI materiality, double-faced (and reversible) cashmere, engineered leathers and jacquard silks are illuminated by the disco ball hues of silver, indigo and violet. Unfolding in parallel gestures throughout, cocooning outerwear plays against the sensuality of languid knits and deconstructed shirting to question the boundaries of utility and artifice. Closed with O’Lock zippers, blanket coats and ponchos swaddle ribbed cashmere track separates; Double-breasted overcoats featuring satin lapels, fringed hems or a scattering of metallic appliqué en tremblant offer purity and rigour amidst layered silhouettes. Mélange textures abound from camel hair jersey to Shetland wool flannel, sprayed shearling and FF fleece, as shadow effects create antique finishes in waxed and burnished leather or overdyed denim. Disappearing into geometric abstraction, the FENDI astuccio motif is reimagined as FENDI Shadow, a larger-than-life logo woven into mohair scarves, blankets, fringed linings and ‘pinstripe’ tailoring.
The FENDI Men’s Fall/Winter 2023-24 accessories collection is infused with a playful glamour, exploring the season’s hybrid formality with a heightened precision. The Peekaboo and Baguette Soft Trunk evolve with the FF Eclissi shadow effect on the Maison’s iconic monogram, while the Baguette is in black grained leather with all-over utility pockets. In a soft folding gesture, the new FENDI After hobo satchel is finished in violet grained leather. On the new Chiodo backpack, ergonomic straps pivot on a metallic hinge, creating a futuristic design statement when paired with the FENDI Shadow black leather, which also defines a metallic silver Baguette Soft Trunk. Footwear includes chiseled Cuban heel boots with a slotted F logo heel, FENDI Frame moccasins and FENDI Flow sneakers with scuba, mesh and transparent detailing. Designed by Delfina Delettrez Fendi, FENDI Artistic Director of Jewelry, the jewelry interprets the FENDI Shadow, in engraved cuffs, chains and squared pendants. Interlocked F motifs create pendant earrings and graphic chain necklaces, whilst the O’Lock device adorns a new round wristwatch with a double dial.
FENDI Fendi FW 23 Nicholas Galitzine