Naomi Campbell is the face of FENDI In Love With My Peekaboo campaign. The supermodel, actress, and philanthropist perfectly embodies the independence, ambition, and strength of character that the FENDI Peekaboo represents. The longtime friend of FENDI Artistic Directors Kim Jones and Silvia Venturini Fendi radiates bold feminine energy.
Shot by photographer David Sims in both black and white and colour, the In Love With My Peekaboo campaign is inspired by cinematic visuals.
The Peekaboo combines FENDI artisanal excellence and innovative spirit. Ever evolving, forever iconic, the Peekaboo is synonymous with the House’s spirit, striking the perfect balance between artisanal tradition, experimentation, and creativity. The Peekaboo is characterized by its strongest codes—the trapezoidal silhouette and twist-lock—to be cherished and handed down for generations to come.
“The Peekaboo is timeless. It will stay in Fendi’s history forever.” – Silvia Venturini Fendi
“The Peekaboo can be worn open on one side, to reveal something about yourself to the world, while keeping some secrets on the other side. Carrying a Peekaboo says something about a very strong, powerful, and empowered person.” – Silvia Venturini Fendi
FENDI fendi peekaboo fendi peekaboo bag In Love With My Peekaboo Naomi Campbell