Senses are heightened, imagination set in motion… LE GRAND NUMÉRO DE CHANEL is an unprecedented experience, for experts and non-experts alike, an immersive journey that invites you to follow your lucky star, seize your chance, or become part of the legend.
From classic to iconic, from bare minimalism to the upmost sophistication, from the everyday accessory to the piece of art that has inspired the greatest artists – some of whose works will be reunited for the first time – it is the singularity of CHANEL perfumes that is expressed through a visit rich in experiences, discoveries and emotions. To face them is to meet destiny head on, a vital force and a single ambition: to transform one’s life and make the ordinary extraordinary.
“LE GRAND NUMÉRO DE CHANEL is a show, a return to reverie that is emotionally evocative on several levels. The idea is to let yourself indulge in daydreaming, to chart your own path as you travel from one universe to another. A fragrance is more than a name, a bottle, or a scent; it is also everything it brings to mind when we breathe it in, and all it evokes when we wear it. It is an extraordinary product. Many people believe that fragrance is an accessory or a finishing touch, but it is so much more than that. Fragrance has a real effect on our feelings, confidence, mood, and desires, and this is what we want everyone to experience.” – THOMAS DU PRÉ DE SAINT MAUR, HEAD OF GLOBAL CREATIVE RESOURCES FRAGRANCE & BEAUTY, FINE JEWELRY & WATCHES
“Certain components of our fragrances convey meaning, which is what makes them unique. These are the components I play with when creating a fragrance because they form our identity. When creating N°5, Gabrielle Chanel asked for an artificial fragrance, regardless of whether the ingredients used were natural or artificial. It was more a vision of a spirit, or an expression of style that is dissociated from a specific flower or type of wood, a combination of raw materials. That is why our style and our formulas are so complex. At CHANEL, we do not create fragrances based on the materials that compose them, but on a vision.” – OLIVIER POLGE, CHANEL IN-HOUSE PERFUMER CREATOR
CHANEL chanel fragrance Grand Numero CHANEL