Fendi has just welcomed Lee Min-ho, the top South Korean actor, as its new Korean brand ambassador on Friday, March 11. Fendi made the announcement on their Instagram profile as well as on their Twitter account. Not only that, his agency, MYM Entertainment also released Lee Min Ho’s photos as its initial form of activity in collaboration with the house, all dressed up in Fendi.
Lee Min Ho appeared masculine and sensuous in an abstract black denhan motifs Jacquard blazer, shirt and trousers from its men’s Spring/Summer 2022 collection. Completed with his slightly long wavy hair, he also posed holding the brand’s iconic Peekaboo ISeeU in black.
“The first meeting of Lee Min Ho and Fendi, the global fashion house, is now officially confirmed,” read the caption. He himself voiced his gratitude and respect when he was appointed as Fendi’s brand ambassador, “I’m very honoured to be a part of the Fendi family as an ambassador, a Maison that to me is rich in heritage as well as creativity,” said the actor in an official announcement from Fendi.
Previously, Lee Min Ho had received an exclusive invitation from the digital fashion show Fendi’s Fall/Winter 2021-2022 as posted on his Instagram. He also uploaded a photo wearing Fendi’s outfit for the 2021 Men’s F/W runway show.
brand ambassador FENDI Lee Min Ho