Discover IMMERSION by Lexus: A New Era of Intuitive Luxury Right Here in Jakarta
By The Time Place Magazine
IMMERSION by Lexus unfolds as more than just a privilege—it is an intimate brand experience where one can be immersed in the Lexus “Experience Amazing” through multi-sensory, curated artistry of refinement and Omotenashi. This grand inauguration, launched here in Indonesia, marks a significant milestone for the Lexus brand, heralding its first-ever presence in Southeast Asia and redefining the benchmarks for bespoke ownership experiences.
Since its inception in 2007, Lexus Indonesia has earned acclaim for its unparalleled dedication to customer satisfaction. This landmark event beckons visitors into a realm that transcends the ordinary automotive showroom. The essence of Japanese hospitality, known as Omotenashi, permeates every corner of this sanctuary, ensuring that each visitor feels not just welcomed but cherished. As Bansar Maduma, General Manager of Lexus Indonesia, wonderfully articulates, “Every facet of this brand space has been meticulously crafted to reflect the essence of Lexus takumi craftsmanship. Our aim with IMMERSION by Lexus is to offer an experience that goes
beyond driving.”
Central to this unveiling is the introduction of the Lexus RZ, launched in June 2023 as Lexus Indonesia’s first-ever dedicated Battery Electric Vehicle (BEV). The RZ embodies Lexus’s electrified vision, combining limitless design, immersive performance, and human-centred technology. With its “YET” philosophy— powerful yet eco-friendly—the RZ represents a pivotal advancement in Lexus’s commitment to sustainable luxury mobility.
The integration of advanced features like the Tazuna Concept enhances driver-vehicle connectivity, reflecting Lexus’s meticulous attention to both luxury and ecological responsibility. As the brand’s inaugural BEV, the RZ symbolises a bold leap towards a greener future, where luxury meets conscientious innovation on the road.
Unique to the RZ is the innovative “Spindle Body” concept, unveiled through a collaborative event with The Time Place Magazine. This initiative underscores Lexus’s ambition not only as a luxury automotive brand but also as an aspirational figure in the luxury lifestyle industry. Through collaborations with luxury brands and curated events like the Co-Branding Event x The Time Place Magazine, Lexus ensures each visitor encounters personalised luxury experiences imbued with Omotenashi gestures.
For over a decade and a half, Lexus has captivated Indonesian automotive aficionados with its avant-garde designs and groundbreaking innovations. The brand’s prowess in seamlessly blending electrification with luxury has been nothing short of revolutionary.
Designed to evoke the ambience of a lavish retreat, IMMERSION by Lexus exudes an aura of opulence and serenity. Adorned with carefully curated artworks and cultural motifs, the space invites patrons to unwind, draw inspiration, and forge meaningful connections with the Lexus brand. It serves as a sanctuary amidst the urban chaos, where discerning connoisseurs can indulge in the luxury and refinement synonymous with Lexus.
Strategically nestled within Menara Astra, IMMERSION by Lexus emerges as the epitome of sophistication in Jakarta’s bustling landscape. To preserve its exclusivity, access to the enclave is available by reservation only, ensuring that each visitor receives the undivided attention and bespoke service emblematic of the Lexus ethos. Reservations can be made through the 24/7 Lexus Concierge Centre or by reaching out to Lexus Associates, guaranteeing a seamless and personalised experience for all.
For those eager to stay abreast of the latest developments at IMMERSION by Lexus, a wealth of information is readily accessible on the official Lexus Indonesia website: www. lexus.co.id/immersionbylexus. Whether to book a visit or simply immerse oneself in the allure of Lexus luxury, the digital portal serves as a gateway to a world of unparalleled sophistication and refinement.
IMMERSION by LEXUS LEXUS the time place magazine
