FENDI COLLABORATES WITH HIROSHI FUJIWARA’S FRAGMENT FEATURING A SPECIAL COLLECTION WITH POKÉMON FOR THE YEAR OF THE DRAGON
“I first met Hiroshi Fujiwara in London in 1999 – and what can I say? He’s one of my idols and I love him. He’s an instigator of the Japanese club scene, its youth fashion scene and its streetwear scene. I have been in love with Japan for a long time; its influence on me and what I do is huge – Hiroshi is a major part of that,” says Kim Jones, FENDI Artistic Director of Couture and Womenswear.
“Our bag shapes are a logo themselves; they are so representative of the House. While our workmanship is another important part of our iconography. At the same time, we never want to be too precious with either – we enjoy celebrating both in new ways! It’s a living history that Hiroshi Fujiwara adds to with both FRGMT and Pokémon; he’s taken our handbags and made them into mini pop monuments,” says Silvia Venturini Fendi, FENDI Artistic Director of Accessories and Menswear.
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FENDI x FRGMT x POKÉMON collection is part of the new chapter of the ‘Friends of FENDI’ series in collaboration with Hiroshi Fujiwara’s Fragment. At once an intervention and a means for reinvention, Fujiwara’s Fragment could be seen to enter the world of FENDI both deftly and playfully with FENDI x FRGMT.
In addition, in celebration of the year of the Dragon, through FENDI x FRGMT x POKÉMON, Fujiwara initiates a twist with his own presence and a further one through the collaboration with The Pokémon Company and the globally iconic Pokémon brand that the designer already has a successful relationship with and that now expands with a collection which spotlights Dragon-type Pokémon as a homage to the year of the Dragon.
Furthermore, as part of this exciting collaboration, FENDI, Fragment and Pokémon are pleased to announce a partnership with Pokémon GO, the mobile game sensation from Niantic where players can discover Pokémon as they explore the world around them. Starting on January 4th 2024, Pokémon GO Trainers can obtain digital avatar items featuring designs from the FENDI x FRGMT x POKÉMON collection.
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The FENDI x FRGMT and FENDI x FRGMT x POKÉMON collections are now available in selected FENDI boutiques worldwide and on fendi.com starting from January 4th 2024.
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