FENDI has launched its first pop-up in Indonesia at Pacific Place, marking a significant milestone as the only summer pop-up globally for the brand. To celebrate the pop-up, FENDI held an exclusive event on July 16, 2024. The event was a dazzling affair, attended by a mix of media, VIPs, and Key Opinion Leaders (KOLs). Shannon Hartono, Executive Vice President of Time International, graced the event, along with notable names such as Anastasia Siantar, Ayla Dimitri, Omar Daniel, and many others.
The pop-up showcases the vibrant FENDI Summer 2024 Collection, echoing the spirit of the Women’s Spring/Summer 2024 show by Kim Jones. The collection is a celebration of summer, featuring a delightful palette of pale blues, vivid reds, bright yellows, and contrasting neutrals. It perfectly balances vibrant, summery aesthetics with elegant practicality, offering pieces that are as stylish as they are functional.
With its Dolce Vita allure, the collection emphasises once more an idea of Roman freedom against the joyful backdrops of both the city and the seaside. Visit the FENDI Summer 2024 Pop-Up to get the collection only until August 31, 2024, at Pacific Place Mall Jakarta.
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