Jakarta, July 15th, 2024 – FENDI celebrates the launch of the Summer 2024 Collection with a special Pop-Up from July 15th to August 31st, 2024, at Pacific Place Jakarta.
Yellow and beige stripes cover the oak wood pop-up structure, recalling FENDI’s signature striped Pequin motif recoloured in the tones that characterise the collection. All over the space, natural materials are strongly present; the free-standing elements as well as the shelves and consoles are made in oak wood. Inside, a circular wooden structure is designed in the same striped alternation of light and dark larch wood, whose harmonious shades subtly form the word FENDI.
The Summer 2024 Collection offering echoes the Women’s Spring/Summer 2024 show collection by Kim Jones, reinterpreting its delightful palette of pale blues, vivid red, bright yellow and contrasting neutrals with a vibrant, summery feeling and expanding on the elegant practicality of its pieces. Sophisticated pastel hues of beiges and browns, pale and navy blues, are infused with fresh shades of salmon and golden yellow, applied throughout the collection on a casual, relaxed and sporty silhouette shaped with silk transparencies, svelte tailoring or sequined knits. With its Dolce Vita allure, the collection emphasises once more an idea of Roman freedom against the joyful backdrops of both city and seaside.
A sense of duality – a very FENDI quality – once more permeates the collection, from the city street to the beach, from the pragmatic to the playful, the muted to the vibrant. It all sums up in a revived and summery version of the signature Pequin, the black and tobacco vertical ‘logo no logo’ pattern – originally designed by Karl Lagerfeld in 1983. Pure expression of whispered luxury now reinterpreted in bicolour variations of bright hues and pale neutrals – yellow, light blue, beige and dark blue. From outerwear to beachwear, the Pequin is applied on Women’s ready-to-wear with a contemporary twist, as seen on a leather go-to-jacket, silk twill separates and airy tulle dresses and pants, as well as sparkling sequined ribs. The same mood is reflected in the Men’s line-up, where the Pequin is spread onto estival materials, from sponge to cotton and crochet.
The pop and the pragmatic find further form in the collection’s widespread use of denim, dyed with a darker Pequin motif, twisted with FF chambray in a soft 2D tonal effect, or bleached in the menswear. Expanding on the styles found in the Women’s Spring/Summer 2024 show collection, an oversized car coat now features FF chambray while a classic denim jacket appears in Pequin denim, joined by other key functions such as jeans, shirt dresses and minis. Denim is also reinterpreted for the Men’s with the use of a renewed FF printed fringed pattern, on linen or cotton, coming from the Men’s Spring/Summer 2024 show collection.
Both Pequin and denim are featured alongside seasonal prints: FENDI Labyrinth, which emphasizes the bi-colour, graphic liveliness of the entire Women’s ready-to-wear offer, and Summer in Roma for the Men’s, a picturesque graphic inspired from the warm colour palette of the Roman sunset. Shifting the context, sportif stretch cycling, swimwear and activewear styles complete the range with the animations of the collection, crossing between the casual and formal, joyfully expressing Roman insouciance.
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The accessories by Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, reflect an appeal to different wearers as well as encompass the overall narrative of the collection. Here there is a reiteration that there is not just one FENDI woman, but many FENDI women with an encouragement for all to be themselves and embrace the idea of Roman freedom. Utilising Pequin jacquard, FF denim, raffia, woven leathers, embroideries, as well as exotics, summer moods of the casual and handcrafted are combined, yet are nevertheless expressed with the ultimate in savoir-faire on both bags and shoes.
VISIT FENDI SUMMER 2024 POP-UP AT PACIFIC PLACE JAKARTA
Jl. Jend. Sudirman Kav. 52-53, Ground Floor
Jakarta 12190
FENDI FENDI Summer
