FENDI has once again made waves in the fashion world with their latest Peekaboo campaign featuring none other than the iconic mother-daughter duo, Kate and Lila Grace Moss. The Moss women embody the intimate intergenerational story of the iconic bag, perfectly personifying the emotional connection and strong ties the icon represents for the House of FENDI.
Kate Moss, a famous name in the fashion industry for decades, needs little introduction. Her effortless charm and unparalleled modelling prowess have solidified her status as a fashion icon. Joining her in this campaign is her daughter, Lila Grace Moss, whose own budding modelling career is quickly garnering attention and praise.
The campaign, shot by photographer Craig McDean, captures the essence of a powerful familial bond and timeless beauty. They were both embracing Silvia Venturini Fendi’s iconic bag, embellished by hand with FENDI Selleria craftsmanship inherited from her grandmother and FENDI Founder, Adele Casagrande. The iconic Peekaboo features soft, sensual Cuoio Romano leather in a soft natural grain with handmade stitches – taught to Adele in 1925 by Rome’s master saddlers to create the first FENDI bag line.
Their timeless beauty and effortless grace serve as a reminder that style knows no bounds and true elegance transcends generations, just like the FENDI Peekaboo bag itself.
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