Breganze, Italy, July 2020. This summer, DIESEL presents a brand new beachwear collaboration rendered in partnership with Sea-Doo.
Known globally as the world leader for its personal watercraft, Sea-Doo—based in Quebec, Canada—is a warm-weather staple for fun on the water. Celebrities including Rihanna, Beyoncé, DJ Khaled, Lewis Hamilton, and Gigi and Bella Hadid have been spotted around the world enjoying Sea-Doo watercraft.
Sea-Doo and DIESEL’s DNA overlap: both are known for innovation, quality, creativity and irreverence.
The DIESEL x Sea-Doo Capsule Collection pushes the limits of these characteristics, in a slick, 90’s-centric lineup for women and men that holds both swimwear and ready-to-wear.
The partnership’s focus is its logo: a hybridized DIESEL and Sea-Doo icon, blended to display the former’s modern graphic approach and the latter’s hydrodynamic vibe. Every piece in the collection will feature this joint logo. Together, the capsule represents a perfect choice for a summer with a sportive
attitude—whether you’re a big-wave surfer, a deep-sea diver, a lap-swimmer or a professional sun-bather.
Standout womenswear designs include competitive surfing-inspired one-pieces, as well as mix-and-match bikinis. These are available, mainly, in color-blocked two-toned treatments or a tie-dyed effect. The palette includes black, pink, orange, blue and purple. Textural features include exposed zips and branded belts; crop-tops and cycling shorts are also featured. Additionally, there are multiple options of shower slides, many with text-based graphics. Key menswear pieces include four styles of swim trunks, each of which feature bold color-blocked patterns. The main hues employed are: black, blue, green, orange, pink and purple. Complementary t-shirts and sweatshirts echo the 90’s-era aesthetic by depicting graphics that recall Sea-Doo watercraft designs. Also included: one lightweight scuba fleece jacket; branded towels; shower slides and baseball caps.
The DIESEL x Sea-Doo Capsule Collection will hit shelves from today July 1St , and will be sold in select DIESEL stories worldwide, as well as through wholesale, trade channels and on www.diesel.com.
beachwear capsule collection DIESEL diesel beachwear diver sea doo summer surfer swimmer