CHANEL Skincare Unveils New N°1 DE CHANEL Product

THE RED CAMELLIA, SOURCE OF YOUTH FOR THE SKIN

The N°1 DE CHANEL line draws upon the red camellia’s longevity to target and preserve skin’s youth at its source. By gaining control over the mechanisms that drive senescence in the skin, we can preserve cell vitality, for skin that is healthy-looking and youthfully radiant – full of life.

Youthful skin starts at the cellular level. The combined effects of skin aging and external stress factors cause the vitality of skin cells to decrease with time. Cells stop dividing, and cellular activity gradually slows until eventually it stops, disrupting the activity of neighboring cells. This phenomenon, called senescence, translates clinically to less radiant skin, a lack of elasticity, and the appearance of wrinkles and fine lines.

A 12-year partnership with the University of Vienna focused on skin cell senescence has allowed CHANEL Research to develop an in-depth understanding of the mechanisms responsible for skin’s youth. As part of this research program, CHANEL experts had access to senescent skin models replicating the three stages of senescence, which they used to assess the efficacy of CHANEL active ingredients with regard to cell and tissue vitality.

That is how we were able to identify a unique active ingredient that is highly concentrated in polyphenols: red camellia extract. This ingredient targets the first stage of senescence to preserve cell vitality. Red camellia extract increases cell vitality by 67 %* and boosts tissue vitality mechanisms by 63 %**.

In 2022, thanks to our partnership with the University of Vienna, we succeeded in visualizing the biomarkers for senescence within the skin itself, a world-first in the fields of medicine and cosmetics. With the help of SKINMAGINE, a state-of-the-art imaging tool, we are now able to assess how well CHANEL active ingredients preserve the skin’s levels of vitality.

This is how CHANEL Research proved the effects of red camellia on cell and tissue vitality, as well as the clinical benefits of the N°1 DE CHANEL line with regard to the signs of youth.

Armelle SOURAUD
International Scientific Communication Director at CHANEL

* ^{In vitro test measuring specific expression markers in stressed cells, both treated and untreated with red camellia extract.}** ^{In vitro test measuring the effects of G6PD in human skin explants, both treated and untreated with red camellia extract.}

N°1 DE CHANEL PRESERVES SKIN’S YOUTH

YOUTH IS ENERGY

In an open-sky laboratory in Gaujacq, a town in Southwest France, CHANEL researchers study a wide variety of camellias from around the world. Among them is the red camellia, which has an extraordinary capacity for longevity and can live for over 200 years.

YOUTH CAN BE CULTIVATED

CHANEL Research has successfully harnessed the red camellia’s capacity for longevity using a cutting-edge three-step extraction process: the petals first undergo cold fragmentation, and their antioxidant and revitalizing properties are then released through hydrofusion. Finally, the resulting solution is purified.

YOUTH ISN’T SOMETHING TO FIGHT FOR, BUT SOMETHING TO PRESERVE

The N°1 DE CHANEL line features powerful ingredients that were selected by CHANEL Research and work at the very heart of the skin: Red camellia extract, which has a high concentration of protocatechuic acid, boosts the skin’s vitality by 63 %* and protects skin from oxidative stress to preserve its youth. An oligopeptide stimulates the markers of skin youth.

YOUTH IS NOT A MATTER OF AGE, BUT OF RADIANCE

The N°1 DE CHANEL line instantly addresses the signs of youth: wrinkles, pores, elasticity, and radiance. It becomes even more effective over time. Skin is left with a youthful glow.

* ^{Enzymatic activity test on in vitro human skin model treated with red camellia extract.}

N°1 DE CHANEL, THE SMOOTHING SERUM

Featuring a high concentration of red camellia extract and enriched with an oligopeptide, the N°1 DE CHANEL serum preserves the skin’s youthful appearance and renews its radiance.

The N°1 DE CHANEL serum has been shown to have both immediate and long-term effects on the signs of youth: skin is visibly smoother and wrinkles are instantly diminished. Efficacy triples* after 2 months of use.

* ^{Clinical evaluation, 43 women. Comparison of results immediately and after 2 months of use.}

NEW

N°1 DE CHANEL, THE NEW PLUMPING CREAM

Enriched with red camellia extract and a camellia ceramide, the new N°1 DE CHANEL cream boosts skin’s elasticity and barrier function to preserve its youthful appearance. Its smooth, lightweight formula instantly addresses the signs of youth, becoming more effective day after day :

For up to 12 hours*, skin is strengthened and its barrier function is protected from external aggressors.

After just 7 days of application, skin is plumper. Efficacy triples** after 1 month.
After 2 months of use, wrinkles and pores appear reduced by 30 %, elasticity is improved by 51 % and skin is 46 % more radiant and 60 %** smoother.

* ^{Instrumental evaluation, 20 women.}

** ^{Clinical evaluation, 32 women.}

NEW

N°1 DE CHANEL, THE MASSAGE ACCESSORY

The new massage accessory was designed to boost the effectiveness of the N°1 DE CHANEL ritual. Featuring a specific design and set of techniques that were developed by CHANEL experts, it complements and boosts the effects of the serum and cream on the signs of youth: wrinkles, elasticity, pores, and radiance.

By using the plumping cream and smoothing serum in combination with the massage accessory, the N°1 DE CHANEL ritual becomes more effective over time :

Wrinkles are instantly two times smoother*.
Skin is instantly 26 %** more radiant.
After 1 month, pores are 2 times less visible*.
After 1 month, skin’s elasticity improves by 40 %**:

The massage accessory is made with more than 85% bio-based materials, including camellia seed husks and wood by-products sourced from FSC-certified supply networks. Its protective drawstring pouch, made of organic cotton, is also GOTS certified***.

* ^{Clinical evaluation of 33 women, comparing the results of the serum and cream ritual with and without the massage accessory.}** ^{Clinical evaluation of 33 women after performing the ritual that comprises the serum, cream, and massage accessory.}*** ^{Global Organic Textile Standard.}

LIMITED EDITION

N°1 DE CHANEL, THE RESTORING AND SMOOTHING DUO

Enriched with red camellia extract and an oligopeptide, the duo composed of the 15 ml eye serum and 30 ml serum preserves the youthful appearance of the face and eye area. Nestled inside an elegant red travel pouch, this duo can go wherever you do.

COMPLEMENTARY BENEFITS

The face and eye serum duo addresses the signs of youth, both instantly and over time :
– With the help of the eye serum and its patented* cryoapplicator, signs of fatigue appear instantly reduced by 35 %** and the eye area is left looking smooth.

* ^{Patent pending in Europe EP4353124, the United States US2024/0122334, China CN117882938, Japan JP2024058624, and South Korea KR10-2024-0052694.}** ^{Self-assessment immediately after application, 44 women.}

THE ENHANCED N°1 DE CHANEL RITUAL

The enhanced N°1 DE CHANEL ritual includes a specific application technique developed by CHANEL experts. Use the massage accessory before and after applying the N°1 DE CHANEL serum and cream, to target the signs of youth :

BEFORE APPLYING the N°1 DE CHANEL serum and cream

To target pores, position the notched edge of the accessory on the nose and cheeks and rub up and down, then perform horizontal, outward smoothing strokes.

To target elasticity, use the 2 points of the V-shaped end to twist the skin on the lower part of the face, working outward.

To target wrinkles, place your index finger and the massage accessory on either side of each wrinkle and stretch the skin. Then, use the pointed tip of the accessory to perform zigzag movements along each wrinkle.

Apply the serum, then apply small dabs of the cream. Then, perform a series of outward smoothing movements using your hands.

AFTER APPLYING the cream and serum

Using the V-shaped end of the accessory, perform deep strokes along the jawline, from the chin up to the ear.

To boost skin’s radiance, perform smoothing movements using the concave part of the massage accessory.

Day after day, the ritual reveals smooth, youthfully radiant skin.

The new N°1 DE CHANEL Plumping Cream will be available starting January 22, 2024, on the CHANEL Official Fragrance & Beauty E-Shop and at all CHANEL Fragrance and Beauty boutiques.

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