Faces share the fundamental principles of architecture, in terms of ideal proportions, harmonious lines, and the forces of tension and volume. In a reflection of the golden ratio endlessly sought by the great builders, the youth triangle is the key to a face with harmonious contrast and volume. Using this approach, CHANEL created LE LIFT PRO, a protocol combining skincare products and massages, where nature and science join forces to provide a naturally innovative and high-performance anti-aging solution.
NATURE AT ITS MOST POWERFUL
At the heart of this new anti-aging line lies Melipona enzymatic ingredient, a natural ingredient with an astonishing sensorial feel, whose exceptional properties were brought to light by CHANEL, in its open-sky laboratory established in Costa Rica in 2015. Produced in very small quantities by miniscule Melipona bees, this precious elixir that is so remarkable, fluid and silky to the touch, immediately attracted the attention of the CHANEL scientists, who were intuitively convinced of its cosmetic potential. Analyses revealed a unique enzymatic composition, which gives it an unprecedented anti-aging effect.
Then, in this location that invites encounters between science and nature, CHANEL took the time to establish a supply chain, encouraging social and environmental innovation, in partnership with Alianza Campesina Flora Nueva, a local social enterprise. The beehives, which are grouped together in meliponario, have been set up in a controlled environment that respects the biological cycle of the Melipona bees. This long-term project is part of a regional strategy of preserving local biodiversity and contributing to the economic development of the producers.
SCIENTIFIC EXPERTISE IN THE SERVICE OF ANTI-AGING PERFORMANCE
For more than 20 years, CHANEL Research has been conducting studies on women all over the world, compiling a database that contains over 4 million pieces of data and 60,000 faces. This key tool has enabled CHANEL experts to define the characteristics of a young-looking face, based on the “youth triangle,” the area located between the top of the cheekbones and the tip of the chin. It corresponds to high cheekbones, a well-defined face and plump cheeks.
With age, this “youth triangle” becomes inverted. Volume distribution becomes unbalanced, and wrinkles deepen and accentuate the facial contrast, thereby emphasizing the loss of youth in the skin.
This visible aging process can be explained by modifications at the heart of the skin and more particularly at the extracellular matrix level. Composed mainly of collagen and elastin fibers produced by fibroblasts, this network is responsible for supporting the skin by creating the forces of tension that maintain tissue, while being supple, flexible and resilient. The extracellular matrix acts as a corset for the skin. Visually, it guarantees the plump effect and supple, radiant skin, as well as the volume and contrast characteristic of a young-looking face.
Among the particularly promising anti-aging cosmetic ingredients developed by CHANEL Research, Melipona enzymatic ingredient has shown itself to be the most effective on skin support, by targeting the most advanced stage of senescence.
At the tissue level, after three days of treatment with Melipona enzymatic ingredient, the CHANEL Research teams observed a significant improvement in the quality of the extracellular matrix (increased by a factor of 2.2), which helps restore skin support.
THE EXPERT ANTI-AGING PROTOCOL OF CHANEL SKINCARE
The LE LIFT PRO protocol combines three high-performance anti-aging treatments formulated without fragrance for all skin types, even the most sensitive, with a signature massage technique and two product-specific massages to redefine contours, volume and contrast and restore the appearance of the youth triangle.
LE LIFT PRO Concentré Contours
Apply LE LIFT PRO Concentré Contours serum
With its silky, enveloping formula, LE LIFT PRO Concentré Contours provides the skin with an immediate tightening effect and redefines the facial contours. It is enriched with three powerful active ingredients: Melipona enzymatic ingredient, which reinforces skin support to correct the advanced signs of aging, a naturally derived biopolymer that provides an immediate tightening effect, and two forms of hyaluronic acid for long-lasting hydration.
Facial volume appears redefined and contrast is rebalanced for the look of a resculpted youth triangle.
LE LIFT PRO Crème Volume
Apply LE LIFT PRO Crème Volume
Featuring a silky formula enriched with shea butter, LE LIFT PRO Crème Volume delivers comfort to the skin and leaves behind a velvety finish. This corrective redefining cream with a replenishing effect acts on volume and contrast by reinforcing skin’s support. It is enriched with two powerful active ingredients: Melipona enzymatic active ingredient, which reinforces skin support to correct the advanced signs of aging, and a natural collagen booster that plumps up the skin.
Deep wrinkles look diminished, volume appears redefined and contrast is rebalanced for the look of a resculpted youth triangle.
LE LIFT PRO – Massaging tool
Enhance the results obtained with the expert LE LIFT PRO protocol by using the LE LIFT PRO massage tool. A true benefit-boosting accessory, it was designed for women who wish to smooth and perfect their facial contours.
The LE LIFT PRO Masque Uniformité formula contains the highest concentration of melipona enzymatic ingredient. It has a newly identified preventative effect on age-related dark spots, working to eliminate 99% of devitalized fibroblasts(1), which contribute to the appearance of these spots, and reducing pigmentation caused by these devitalized fibroblasts by 73%. It also improves the quality of skin’s support by a factor of 2.2 after 3 days of treatment.
The mask can be used in two ways:
After using LE LIFT PRO Concentré Contours, apply a thin layer of the mask and leave on overnight.
Apply a thin layer of the mask before LE LIFT PRO Concentré Contours and LE LIFT PRO Crème Volume for a boost of radiance. Leave on for 10 minutes. If necessary, remove excess product with a cotton pad or rinse.
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