CHANEL COUTURE O’CLOCK CAPSULE COLLECTION
The graphic aesthetic of Mademoiselle’s atelier and the tools used by her seamstresses and their exceptional savoir-faire are the inspiration for a new CHANEL Haute Horlogerie and Horlogerie capsule collection: COUTURE O’CLOCK. Thimbles, scissors and pins, the tools of the daily work in the rue Cambon ateliers, are transformed into exceptional pieces, blending watchmaking, jewellery and the finest craftsmanship. The iconic watches of the House of CHANEL are enriched with new interpretations combining creative boldness, technical sophistication, excellence of materials and refinement of details.
MADEMOISELLE’S WORKSHOP
The CHANEL Watchmaking Creation Studio immerses us in the graphic black-and-white world of the rue Cambon ateliers: sewing needles, thimbles, scissors, pins and spools of thread meet those new creations.
HAUTE HORLOGERIE NOVELTIES
MUSICAL CLOCK COUTURE WORKSHOP
The CHANEL Watchmaking Creation Studio, inspired by the lively atmosphere in the rue Cambon atelier, orchestrates a choreography of couture busts to the rhythms of “My Woman” by Al Bowlly, a melody that Mademoiselle liked to hum. The chandelier with diamond droplets, the plinth inspired by the upholstered sofa and the gold embellishments all evoke Gabrielle Chanel’s apartment. Mounted on a long gold chain necklace dotted with diamonds is the key for winding the mechanism of this unique piece, in which the time is displayed on tape measure. At once a musical box, a clock and an automaton, this exceptional piece was crafted by the expertise of a large team of highly skilled artisans. From the diamond-encrusted droplets of the miniature chandelier to the meticulously crafted and tuned musical mechanism, this unique creation is a tour de force of technical and aesthetic sophistication.
BUST LONG NECKLACE COUTURE
A couture dummy in a diamond snow-setting and 18K yellow gold borrows the codes of a long necklace. The black lacquer dial is concealed in the waist of the dummy.
J12 WHITE STAR COUTURE WATCH
Diamonds edge the white ceramic baguettes of the J12 WHITE STAR COUTURE watch.
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J12 COUTURE WORKSHOP AUTOMATON CALIBER 6 WATCH
The CHANEL Watchmaking Creation Studio, inspired by Gabrielle Chanel and her couture atelier at rue Cambon, presents this new J12 watch. The dial springs to life to the rhythms of the couture atelier. The figurine of Mademoiselle Chanel, her scissors and her couture dummy are animated against a precious backdrop. This exceptional watch set with diamonds is equipped with the Caliber 6, the new movement designed and assembled by the CHANEL Manufacture in Switzerland. In a technical tour de force, its 355 components bring Mademoiselle’s silhouette to life at the touch of a button, against a decor that is meticulously articulated on 5 levels. A perfect balance between design and watchmaking savoir-faire, and expressed through the excellence of the materials and the sophistication of the details.
MADEMOISELLE J12 COUTURE WATCH
The dial features the silhouette of Mademoiselle in a black and white suit. The bezel is set with baguette-cut diamonds. In the back, a disk is in constant movement animates golden motifs of safety pins and couture dummies.
HORLOGERIE NOVELTIE
MADEMOISELLE J12 COUTURE WATCH
The dial features the silhouette of Mademoiselle in a black and white suit. In the back, a disk is in constant movement animates golden motifs of safety pins and couture dummies.
MADEMOISELLE’S SEWING TOOLS
The expertise of the rue Cambon ateliers offers endless inspiration for the creative vision of the CHANEL Watchmaking Creation Studio. The COUTURE O’CLOCK collection pays tribute to this heritage by taking the tools of Haute Couture – pins, thimbles and buttons – and transposing them into the field of watchmaking, transforming them into exceptional pieces. Treasures of watchmaking and jewellery savoir-faire, these watches in gold set with precious stones are worn as jewels.
HAUTE HORLOGERIE NOVELTIES
MADEMOISELLE PRIVÉ PINCUSHION COLLECTION
The CHANEL Watchmaking Creation Studio transforms the ordinary into the extraordinary with the MADEMOISELLE PRIVÉ PINCUSHION collection. Inspired by the pincushion, the working tool of dressmakers, each creation features a remarkable case beneath a convex crystal. The Haute Couture symbols of the House of CHANEL embellish the dials of these exceptional watches, crafted in gold, diamonds, mother of pearl and onyx, taking creative inspiration from the savoir-faire of skilled artists. A new motif, inspired by pins in a pincushion, adorns a cuff, a long necklace and a ring.
MADEMOISELLE PRIVÉ BOUTON GABRIELLE WATCH
A button featuring the profile of Gabrielle Chanel in 18K yellow gold and onyx conceals a black lacquer dial and a bezel in 18K yellow gold and diamonds.
BOBBIN CUFF COUTURE
Inspired by a spool of thread, this unique piece reveals a dial set with diamonds hidden underneath an emerald-cut yellow sapphire. The 18K yellow gold cuff is embellished with a graphic design of interlocking lines interspersed with diamonds.
SAFETY PIN LONG NECKLACE COUTURE
A safety pin in a diamond snow-setting and 18K yellow gold borrows the codes of a long necklace. The dial is set with diamonds and is positioned in the cavity of the safety pin.
THIMBLE LONG NECKLACE COUTURE
A thimble in a diamond snow-setting and 18K yellow gold borrows the codes of a long necklace and conceals a dial set with diamonds.
J12 COUTURE 33MM WATCH
The new J12 COUTURE 33MM watch, in highly resistant white ceramic with black features and a bezel set with baguette-cut diamonds, is decorated with motifs borrowed from the rue Cambon ateliers in Paris: toile à patron, sewing needles, scissors and tape measure.
HORLOGERIE NOVELTIES
12 COUTURE 38MM WATCH
The new J12 COUTURE 38MM watch, in highly resistant black ceramic is equipped with the self-winding Caliber 12.1 movement. The dial is shaped like a couture pattern in gold and encircled by a tape measure motif. The time is indicated by a sewing needle and a pair of scissors.
J12 COUTURE 33MM WATCH
The new J12 COUTURE 33MM watch, in highly resistant white ceramic with black features, is decorated with motifs borrowed from the rue Cambon ateliers in Paris: toile à patron, sewing needles, scissors and tape measure.
PREMIÈRE CHARMS COUTURE WATCH
The PREMIÈRE watch is reinterpreted and adorned with charms of a spool of thread, a thimble and a figurine of Mademoiselle in steel coated with yellow gold* and black lacquer. The charms are attached to a woven leather bracelet that echoes the chain of the classic CHANEL bag.
PREMIÈRE RUBAN COUTURE WATCH
A tape measure motif is printed on the double-wrapped black and gold leather strap. The case in titanium and 18K yellow gold is adorned with a charm of a figurine of Mademoiselle in yellow gold and black lacquer set with a diamond.
BOY·FRIEND COUTURE WATCH
Set with 8 diamonds as buttons and accentuated with a silver braid, the pattern for the iconic CHANEL tweed jacket is featured on the dial of this BOY·FRIEND watch. The bezel is embellished with an 18K gold chain evoking the chain sewn into the hem of the jackets made in the CHANEL ateliers.
CODE COCO COUTURE WATCH
The new CODE COCO COUTURE watch is a singular creation with a black and gold leather strap, printed with motifs of a thimble, spool of thread and scissors. Two black lacquer dials, one set with a princess-cut diamond.
PINK EDITION
Throughout Gabrielle Chanel’s life, the color pink accentuated her collections. The CHANEL Watchmaking Creation Studio has imagined four exceptional designs around new editions of the J12 and BOY·FRIEND watches in variations of this delicate hue. This palette of pink is combined with CHANEL’s signature BEIGE GOLD.
HAUTE HORLOGERIE NOVELTIES
THE TIME OF THE LION
Symbol of strength and majesty, the lion is presented in different characteristic through the creations of the collection. Crafted by the outstanding savoir-faire of skilled artisans – polishers, setters and carvers – these Haute Horlogerie pieces are developed as true pieces of jewelry. Watches, cuffs and long necklaces in black and gold, set with diamonds and onyx, pay tribute to Gabrielle Chanel’s star sign.
HAUTE HORLOGERIE NOVELTIES
SEATED LION LONG NECKLACE
A lion carved in 18K yellow gold sits proudly on his pedestal of baguette-cut diamonds, faithfully guarding the black lacquer dial of the watch. The 18K yellow gold chain of the necklace is punctuated with diamonds, hand-faceted onyx beads and onyx tube beads set in gold.
SECRET LION CUFF
This watch features a lion in 18K yellow gold on an onyx plaque, which slides to the right to reveal the time. Meticulously carved, the lion’s muscles and mane are highlighted in diamonds, while his paw protects a 1-carat diamond center stone.
J12 DIAMOND TOURBILLON CALIBER 5
In 2022, CHANEL presented the new J12 DIAMOND TOURBILLON watch, a technical and aesthetic tour de force and an expression of the savoir-faire of CHANEL Watchmaking.
The Caliber 5 is the first Flying Tourbillon movement to be created in-house, designed in Paris by Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio, and developed and assembled at the CHANEL Swiss Manufacture. Equally beautiful from both the front and the back, the exposed mechanism with its highly sophisticated finish is adorned with a lion’s head, the signature of CHANEL Haute Horlogerie Manufacture movements. In a true technical tour de force, a solitaire diamond is positioned in the center of the flying tourbillon cage. Specifically cut to enhance its brilliance, the diamond rotates with the seconds, creating a hypnotic effect.
In 2024, the CHANEL Watchmaking Creation Studio unveils a new interpretation of the J12 Diamond Tourbillon, in matte black ceramic and white ceramic.
“The diamond was Gabrielle Chanel’s favorite stone. J12 is a muse and the CHANEL Watchmaking Creation Studio wanted to create a unique diamond. Set at the center of the tourbillon, the solitaire diamond follows the mechanism of the movement, lending time a rhythm that is precious and contemplative, almost hypnotic. It is set at the heart of a CHANEL Manufacture movement.”
— Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio.
HAUTE HORLOGERIE NOVELTIES
PREMIÈRE
The PREMIÈRE watch has been a shining star in the world of CHANEL Watchmaking since 1987. Choosing the shape of the octagonal stopper of the N°5 perfume bottle for its black lacquer dial and borrowing the leather interlaced chain from the classic quilted handbag for its bracelet, it caused a sensation in a world that had hitherto been ruled by the codes of men’s watchmaking.
In 2024, the CHANEL Watchmaking Creation Studio reinterprets the codes of the PREMIÈRE ÉDITION ORIGINALE watch and presents two new limited editions, the PREMIÈRE CUFF watch and the PREMIÈRE SAUTOIR BELT watch. Both creations retain the audacious spirit of the PREMIÈRE watch while offering new ways of wearing them, like fashion accessories. The expanse of chain and leather framing the dial of the PREMIÈRE CUFF watch and the unconventional way of wearing the PREMIÈRE SAUTOIR-BELT watch express the modernity and timelessness of this watchmaking icon.
HAUTE HORLOGERIE NOVELTIES
J12
J12 CALIBER 12.1
In 2023, CHANEL presented an exquisite creation, the J12 CALIBER 12.1 watch, embellished for the first time with 18K yellow gold, the ultimate expression of the style of this iconic watch, both masculine and feminine, in black or white ceramic.
In 2024, the CHANEL Watchmaking Creation Studio blends the yellow gold with diamonds and presents the new J12 CALIBER 12.1 watch. In black or white ceramic, the bezel is set with 50 brilliant-cut diamonds and the dial with 12 brilliant-cut diamonds. Visible through the sapphire crystal caseback, the Caliber 12.1 is decorated and endowed with an oscillating weight in a perfect circle, the signature of CHANEL Watchmaking.
The Caliber 12.1, a self-winding Manufacture movement with oscillating weight, is chronometer-certified by the COSC* and has a power reserve of 70 hours. It is assembled at the Swiss Manufacture Kenissi, co-owned by CHANEL.
HORLOGERIE NOVELTIES
J12 CALIBER 12.2
In 2022, CHANEL marked a new milestone in the story of the iconic J12 watch and presented the first J12 33MM watch endowed with a self-winding movement. A veritable technical tour de force and an expression of the savoir faire of CHANEL Watchmaking. Designed in Paris by Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio, and manufactured and assembled by experts at the CHANEL Watchmaking Manufacture, the J12 33MM watch was now equipped with a self-winding movement that was unprecedented: the Caliber 12.2.
Assembled by the Swiss Kenissi Manufacture, co-owned by CHANEL, the Caliber 12.2 is a miniaturized motorization in which each component has been readjusted to ensure its unique performance. Visible through the sapphire crystal caseback, the Caliber 12.2 is decorated and endowed with an oscillating weight in the form of a perfect circle, the signature of CHANEL Watchmaking. It is chronometer-certified by the COSC, the Swiss Official Chronometer Testing Institute, and has a power reserve of 50 hours. The J12 CALIBER 12.2 33MM watch is available in black or white highly resistant ceramic.
In 2024, the CHANEL Watchmaking Creation Studio embellishes the J12 CALIBER 12.2 watch with diamonds on the dial and the bezel and comes in three versions. The first, in black or white ceramic, displays 12 brilliant-cut diamonds on a lacquered dial. The second, in white ceramic, displays 12 brilliant-cut diamonds on a white mother-of-pearl dial. The third, in black or white ceramic, displays 12 brilliant-cut diamonds on a lacquered dial and 46 brilliant-cut diamonds on a steel bezel.
HORLOGERIE NOVELTIES
MANUFACTURE MOVEMENTS
THE CHANEL WATCH MANUFACTURE
In La Chaux-de-Fonds, Switzerland, the heart of the watchmaking world, lies the CHANEL Watch Manufacture. Starting with the launch of the emblematic PREMIÈRE in 1987, every timepiece imagined by the Creation Studio has come to life in this unique place that brings together the passion of expert craftsmen, the excellence of traditional savoir-faire and the precision of innovative technical tools.
SINCE THE VERY BEGINNING, THIS IS WHERE CHANEL HAS DEVELOPED AND ASSEMBLED ALL ITS WATCHES
From the first designs to the final checks, the creation of a new CHANEL timepiece involves the close collaboration of many complementary métiers driven by the same impetus. An in-depth dialogue takes place between the Creation Studio in Paris and the master watchmakers in Switzerland.
FROM THE PARISIAN CREATION STUDIO…
Each piece begins as an idea that takes shape at the Watch Creation Studio, directed by Arnaud Chastaingt and located at Place Vendôme in Paris.
… TO THE SWISS MANUFACTURE
The creative gestures of the designers are followed by the skill and meticulousness of the master watchmakers, who realize the ambitions of the Creation Studio at the CHANEL Watch Manufacture in La Chaux-de-Fonds.
CALIBER 6
The Caliber 6 is the first Automaton movement. An ingenious system of gears and springs is setting in motion a captivating scenery featuring Mademoiselle Chanel and her couture bust for 20 seconds, simply by pushing a button on the side of the case. It is composed of 355 components.
Release Year: 2024
CALIBER 5
Caliber 5 is the first in-house flying tourbillon movement, featuring a rotating solitaire diamond set on the tourbillon cage that creates a hypnotic effect. This diamond has a specific cut with 65 facettes to maximize its brilliance.
Release Year: 2022
CALIBER 3.1
Caliber 3.1 plays on transparency. Several of its components are made in sapphire to give the illusion of floating wheels.
Release Year: 2020
CALIBER 3
Caliber 3 is a skeleton movement that boasts radical elegance, highlighting the masculine-inspired design elements of the BOY·FRIEND watch.
Release Year: 2018
CALIBER 1
Caliber 1 is dedicated to the MONSIEUR watch, the Maison’s first timepiece for men, integrating two complications: instant jumping hours and 240 retrograde minutes.
Release Year: 2016
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