WAVEIT

WAVEIT is a lifestyle fashion brand that is operated by Time International in Indonesia. Time International prides itself on its commitment to the promotion and appreciation of horological culture, luxury fashion, and lifestyle. Time International manages some of the worlds’ most renowned brands and to date has nearly 50 brands under its wing. Discover more WAVEIT products at Urban Icon here.

WAVEIT is a brand driven by the mission of making sustainability unstoppable—proving that small changes can have a big impact. Founded in 2023, WAVEIT creates ocean-friendly bags and accessories by transforming waste into purposeful designs. With a vision of a plastic-free, biodiversity-rich future, the brand reimagines discarded materials into stylish, functional products that contribute to a cleaner planet.