A Celebration of Elegance and Heritage with Lee Junho
The prestigious Parisian Maison known for its exceptional craftsmanship and timeless elegance, is proud to announce Korean actor and member of the popular boy band 2PM, Lee Junho, as its brand ambassador. This exciting collaboration coincides with Berluti’s 130th anniversary, a significant milestone that celebrates its rich heritage and enduring legacy.
The Embodiment of Berluti’s Elegance
Lee Junho, with his multifaceted talent and global appeal, embodies the very essence of Berluti’s brand values. Known for his refined elegance, versatility, and dedication to his craft, Junho mirrors Berluti’s commitment to exceptional quality and timeless sophistication. His journey from a celebrated K-pop icon to a distinguished actor reflects a seamless blend of tradition and modernity, much like Berluti’s own remarkable story.
Junho’s impeccable sense of style and his ability to effortlessly transition between different roles and genres make him an ideal representative for Berluti. His sophisticated yet approachable charm resonates with Berluti’s vision of the “Berluti man” – a figure of sophistication, refinement, and understated luxury. Junho’s presence as Berluti’s brand ambassador highlights Maison’s dedication to embracing both heritage and contemporary elegance.
Berluti in 2025: 130 Years of Walking Handsomely
To celebrate its 130th anniversary this year, Berluti adopts the notion of Phylogeny – a core biological principle of new branches and families being born from one same trunk or tree – to showcase the three branches of expertise that evolved from a common root: the Maison’s mastery of leather. This concept of growth and evolution resonates deeply with Lee Junho’s own career trajectory. Just as Berluti has expanded its realms of style from its foundational craftsmanship, Junho has diversified his talents from his roots in music to acting and beyond.
Founded in Paris in 1895 by Alessandro Berluti, the brand has established itself as a luxury Maison known for its exceptional craftsmanship, particularly in leather shoes and patinas. This milestone year will see Berluti celebrating its legacy with a series of special events and campaigns, further solidifying its position as a leader in luxury industry.
Lee Junho’s Inspirational Role as Berluti’s Brand Ambassador
Throughout 2025, Lee Junho is set to take on an exhilarating and inspirational role as Berluti’s brand ambassador. With his unique flair and international influence, Junho will infuse the Maison’s initiatives with fresh and dynamic energy.
Junho’s involvement with Berluti extends beyond mere representation; it is a collaboration that highlights the remarkable allure between his personal style and the Maison’s timeless elegance. As an artist who values both tradition and contemporary expressions, Junho perfectly aligns with Berluti’s ethos, making him an ideal ambassador to celebrate the Maison’s 130th anniversary.
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BERLUTI Lee Junho
