Cartier celebrates 100 years of the Trinity with the launch of the Trinity Centenary campaign
By The Time Place Magazine
In 1924, the Trinity ring was born. One hundred years later, Cartier is celebrating the anniversary of this iconic piece of jewellery, which symbolises the Maison’s most cherished values. More than a piece of jewellery, it is a symbol of unity and diversity. These values are demonstrated through three rings in yellow, rose and white gold that come together, harmonious, to play as a trio.
For the centenary, Cartier has imagined simple and pure yet daring new designs, such as the reissue of the cult-creation XL bracelet from the 2000s as well as the XL version of the iconic ring. The material stays the same, but this time Cartier decides to play a little with the shape and distortion of the bands.
A cushion-shaped version is introduced, ranging from classic and large model rings all in gold, or paved with diamonds, a bracelet and a pendant. Cartier also goes a step further and makes a creative statement with a singularly multiple version. The modular iteration, can be worn as one wide, large band, or as three, depending on the wishes of the wearer.
Cartier continues to celebrate the anniversary of this icon with the launch of a new campaign film featuring Cartier ambassadors Paul Mescal, JISOO, Yara Shahidi, Jackson Wang and Labrinth. Linked by Trinity’s interlocking rings, they embody all forms of love and the infinite possibilities of important connections: family, friends, infinite, indefinite.
Paul Mescal
Oscar-nominated heartthrob and Irish actor Paul Mescal rose to fame with his breakout role in the miniseries “Normal People”, earning him a BAFTA TV Award and a nomination for a Primetime Emmy Award.
“Trinity to me embodies friendship, love and kindness. It’s an absolute honour to be a part of this campaign.”
JISOO
Cartier global ambassador JISOO is a member of internationally acclaimed South Korean girl group BLACKPINK. Since her debut, JISOO has been awarded several accolades throughout her career.
“For me, Trinity is a part of our lives, it links to the idea of diversity and allows me to embrace all my facets – and to encourage new generations to do so.”
Yara Shahidi
Award-winning American actress, producer and breakout star of ABC sitcom “Black-ish” and “Grown-ish”, Yara Shahidi is a Harvard graduate who is also known for her social engagement and activism, particularly her fight for on-screen diversity.
“Trinity is an emblem of connectivity and love which is so fitting, as my own life is a result of the deep love I’ve felt from my community of support.”
Jackson Wang
Multi-hyphenate Jackson Wang is a member of the South Korean boy band GOT7. He is the founder of the record label Team Wang and the first Chinese artist to perform at Coachella two years in a row.
“I hope everyone can find their own standard of happiness and satisfaction. I try to establish emotional links that resemble Trinity’s values.”
Labrinth
Multiple award winner and Grammy nominee Labrinth is an English singer, songwriter and record producer who composed the soundtrack for the Cartier centenary campaign.
“To feel, to love and to craft as a collective is a truly amazing experience. The collaboration in itself, joining diverse worlds and creating exchanges is a true symbolism of the universality of Trinity.”
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